Download Agenda-Setting (Communication Concepts) by James W. Dearing PDF

By James W. Dearing

What's the significant social challenge within the information this present day? Who made it so very important? Social concerns which are well known at the media schedule frequently call for cognizance at the public schedule, and in flip circulation fast up the coverage schedule, developing coverage adjustments. according to examine of latest social matters that experience hit the headlines - together with the warfare on medicinal drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this e-book presents very important theoretical and sensible insights into the agenda-setting technique and its function in effecting social swap.

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NBC, CBS, and ABC quickly dispatched film crews to Ethiopia. Soon thereafter, rock musicians organized benefit activities to raise tens of millions of dollars of food aid. s. government and international agencies quickly joined the relief efforts. In Brazil, meanwhile, the famine continued without international fanfare. s. 1 in Chapter 2). The starvation continued, but media attention turned elsewhere, except for al\ occasional news article over the next severa l years. 71 Summary This chapter dealt with the public agenda-setting research that uses a Single-issue approach, a perspective that has emerged in recent years as one important means of disaggregation.

For instance, when people are primed by television news stories about the issue of national defense, people judge their president by how well they feel he has provided national defense. Certain issues in the United States are Republican Party issues (crime, for instance), while other issues such as poverty are Democratic Party issues. When the media elevate one or the o ther issue to higher saliency, they are inadvertently helping the political party that "owns" that issue. For instance, Iyengar and Kinder (1987) foun d that respondents who watched simulated television newscasts stressing the arms race cited this issue as a more important problem facing the nation .

White was the topic of 11 7 news stories, while Hudson was the topic of 74. The White and H udson disclosures together represen t only 3% of our 6,694 news stories of study. The personification of the AIDS disease by White and Hudson changed the IIIea/ling of the issue for n ewspeople, who responded by giv ing more attention to AIDS. 168) >SO Testing & ~ IuuH 300 ~ ~ 2,. 200 • '" ~ ~ Z Sc:*"c;e En. (X-24) JAMA~PrHI 100 ,. C AIDS for SIx MaR MoteIl. 2, The Issue of AIDS Was Framed Differently in Each of the Four Eras of Media Coverage for This Issue SOURCE: Rogel'S e !

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